Ulrick Noel · Investor-operator · CDMX
ENES

Resume

Resume

25 years building, running and backing companies across Latin America.

Now

  1. CEO, GPO Vallas

    Out-of-home advertising in eight countries, from the United States to Argentina.

  2. Managing Director, Center for Corporate Venture and Entrepreneurship, EGADE Business School, Tec de Monterrey

  3. Managing Partner, YIH

  4. Managing Partner, NURA Partners

  5. 2015 – present

    Co-founder and Managing Partner, Everdeen Capital

    M&A and principal investing in Mexico’s mid-market media, advertising and entertainment.

  6. Venture Partner, Crosscut Ventures

    AI-focused ventures.

Before

  1. National Director, Eugenio Garza Lagüera Entrepreneurship Institute, Tec de Monterrey

    Led the institute across 26 campuses and built a $6M innovation fund from zero.

  2. 2016 – 2021

    Partner, Deloitte Consulting

    Led Deloitte’s digital transformation practice across Latin America, and built Deloitte Digital Mexico from one person to about $20M ARR.

  3. 2016 – 2018

    Director, The Bridge Program (open innovation), The Coca-Cola Company

    Screened 200+ startups and ran 20+ commercial pilots across Latin America.

  4. 2015 – 2016

    Co-founder and Managing Partner, Innovation On The Edge

    A C-suite advisory firm that Deloitte acqui-hired in 2016.

  5. 2013 – 2014

    Managing Partner, Venture Institute

    A Mexican seed accelerator and VC firm; accelerated 20+ startups.

  6. 2013

    Manager, Bain & Company

  7. 2012 – 2013

    Founder and Managing Director Mexico, Rocket Internet

    Co-founded Linio in Mexico (500+ people in five months) and launched EasyTaxi in five Latin American countries in two months.

  8. 2009 – 2012

    Manager, A.T. Kearney

  9. 2001 – 2007

    Supply Chain Evolution Manager / e-Business Product Manager, CEMEX

    Standardized the global supply-chain operating model across 14 countries and launched CEMEX’s online retail operations.

Education

  1. 2007 – 2009

    MBA, MIT Sloan School of Management

  2. Diploma, Global Supply Chain Management, IESE Business School

  3. B.S. Electronics and Communications Engineering, Tecnológico de Monterrey

Languages

Spanish and English, both native.

Community and industry

  • Co-founder, ASEM (Asociación de Emprendedores de México)
  • Founding member, AVE (Effie Awards México)
  • Executive Council member, IAB México
  • Mentor, Endeavor, since 2010
  • Teaching: Tec de Monterrey, IE School (Madrid), CEDIM

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